Nike Spotlight Series

A groundbreaking Muslim weightlifter. A female rapper changing the tune. A man tackling toxic masculinity from the inside. These were the voices Nike and UNiDAYS picked for a Black Friday video campaign aimed at driving students to Nike.com

I worked together with these fascinating people to write the voiceover for their individual videos as well as the joint hero video. My goal was for the voiceover to stay true to them, while feeling coherent to the campaign as a whole. At the end of multiple rounds of  interviews, writing, and rewriting, I delivered a voiceover that captured their message and their personalities.